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BEYOND THE 
FINISH LINE

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Beyond the Finish Line ran over a 6 month period, supporting 12 social enterprises throughout Glasgow. The project offered the social enterprises a place to showcase their work, as well as offering mentoring sessions and support.
We won two presigious Design Impact Awards.

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My role within this project was to design the visual identity, including promotional materials, graphics for the space we would be working, ongoing print materials for the duration of the project and a website.

 

I have included some examples of my initial brainstorming and some examples of the style that I developed to bring the project to life.

 

We had a large shop in Trongate where the young entrepreneurs could showcase their products during the 6 months that the project ran.  We had visits from the BBC during this time to interview some of the social enterprises.

 

Beyond the Finish Line won both the Judges and Public Awards at the Lighthouse Design Impact Awards.

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© 2025 PAUL MCDONALD CREATIVE. ALL RIGHTS RESERVED.

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