ALTAVIA
I was design lead for Altavia.UK full rebrand. A company who's ambition to become the no.1 Retail Marketing agency in the UK. The rebrand would be centred around the theme of 'Retail Activism' and this bold new look for an ambitious growing agency was my brief.
My role as Creative Lead was to develop a fresh new identity that not only broke the mould but one that one instil trust in our clients that A.UK were an agency who knew how to design cool shit!
Our clients spend much of their time juggling endless meetings, facing procurement challenges or crunching through numbers. So when they engage with us, it’s their opportunity to do something more fun and exciting. This is our chance to create an uplifting moment that genuinely brightens their day. It could be vibrant designs that makes them smile, ideas that make their life easier or creativity that exceeds their expectations.
I managed the rebrand from start to finish, developing initial concepts and presenting to our Exec CD & MD, before taking the direction into a more polished execution that would roll out across all aspects of the business from brand guidelines, office refresh, templates, printed assets, social media guidelines and a brand new website. The brand launched last summer and the group haven't looked back.
ROLES & RESPONSIBILITIES
ART DIRECTION
Working with Exec CD & Strategy Director to create brand world that not only resonated with our audience but one that would align to the 'Retail activist' rationale.
DESIGN
I designed the visual identity, developed a set of brand guidelines and copy guidelines. The next phase was to oversee the development of our new website, so I worked closely with the digital team to develop our style and bring it to life.
PRODUCTION
I worked with Senior Designers, Artworkers and Production manager to develop the print materials required for an full office refit, alongside the new templates and various assets that required updating. I created a full suite of new assets and liaised with the production team to ensure all aspects of the office refurb and new merch were ready in time for our launch party.
