BOWMORE &
ASTON MARTIN
PARTNERSHIP
In 2021, Bowmore and Aston Martin announced an official partnership, celebrating the heritage and craftsmanship that has gone into creating these two iconic brands. The partnership would include a series of exclusive limited Edition collectors edition whiskies, including the DB5, a beautiful bottle made from a piston of the famous DB5 engine which would house Bowmore Black 1964 - one of the rarest and most sought after whiskies in the world.
I was appointed as design lead for all activations of the new Bowmore and Aston Martin Limited Edition series across GTR.
I worked closely with both the Aston Martin and Bowmore brand teams to ensure we were engaging with customers, whilst ensuring the legacy of each brand was at the forefront of the design.
I created designs with support from the in-house Beam Suntory studio team and worked closely with our 3D designer to bring the visualisations to life before sending these out to the various production teams, ensuring each activation was finished to a consistently high standard.
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The launch of this Limited Edition series has been
a great success and the product is in huge demand. I'm really pleased to have played a part in this rather cool collaboration.
